Welcome, New AETA Members!

Click here to see the list of
AETA's newest members.

Take Your AETA Membership to the
Next Level… Get Involved!

Are you interested in helping your professional trade association? Even if you can only offer a few hours of your time, we want your involvement. This is your association, and you have an opportunity to influence AETA’s direction and improve the value of what you receive.

There are a number of volunteer opportunities. You can be a member of the Communications, Education, Membership or Trade Show Committees. In addition to conference calls, committee members email each other to communicate. The average amount of time committee involvement should take is 1-2 hours each month. The more volunteers we have on committees, the more successful we will be as an association.

If you would like to help AETA achieve its goals, please complete this Willingness to Serve Form. We would love to have you participate!


Our Mission

The AETA Board of Directors met for their annual strategic planning session and are pleased to announce they adopted a new Mission Statement. The Board is excited to share this new mission with the membership:

The American Equestrian Trade Association’s mission is to unite and advance the community of equine trade businesses by delivering education, trade shows and services designed to sustain, support and grow a strong equestrian industry marketplace.

Pros and Cons of E-Newsletter Companies

Are you a small business that tries to engage regularly with your customers and build long lasting relationships? Do you add value by sending out a newsletter to your clients? Are you curious about which e-newsletter company to use?

The below excerpt is from a blog post written by Natalia Beley, a virtual assistant, that helps small businesses free up time by assisting them with various tasks including creating newsletters. Here she discusses the pros and cons of her e-newsletter company of choice.

One of my clients is a busy sales rep that manages about a half dozen lines and over a hundred clients. She can't possibly connect with each of those clients on a weekly basis, so one of the ways that she's chosen to communicate with them is through a bi-monthly newsletter that I manage, develop and send out for her. Recently, one of her clients reached out to me to ask about email newsletter companies and get my opinion on the one that I use.