Buyer Incentive Workbook Released!

Our Buyer Incentive Workbook has been released for the August 2016 International Trade Show!

Click here to start planning how you'll capitalize on all the deals and special promotions you'll find at this year's trade show!

Capitalize On Your Member Benefits!

Retail Members who attend the AETA International Trade Show in August have an opportunity to gain financial benefits that far exceed their investment in dues including:

  • AETA Bucks - $250 total cash discounts to spend on orders placed with AETA member exhibitors
  • Golden Ticket - One free night at each trade show's host hotel, an annual value of $238+.

Click here for a PDF of the Retailer Member Application.

Manufacturer Members that exhibit at AETA's International Trade Show gain profitable advantages over non-member exhibitors including:

  • AETA Bucks - Attract more buyers to your exhibit by offering discounts at no cost to your company. AETA reimburses member exhibitors for giving AETA Bucks discounts to retailer members. You will receive special signage identifying your company as a participant in the AETA Bucks program. Buyers get discounts, and you gain goodwill - and potentially larger orders.
  • Booth Discount -  $100 off per 10x10 booth at the AETA International Trade Show

Click here for a PDF of the Manufacturer Member Application.

Welcome, New Members!

Please welcome the newest members to our association here!

If you would like to help AETA achieve its goals, please complete this Willingness to Serve Form. The average amount of time commitment is 1-2 hours each month. We would love to have you participate!



Upcoming Educational Seminars

We are pleased to offer the following educational seminars at this year's August 2016 AETA International trade show:

Leveraging Your Sales in the New Marketing Landscape

presented by Anne Cecil, Visionary & Resourceful Opportunist, ONO Made In The 191
on Saturday, August 13 at 8 a.m

With the advent of social media, sales strategy has changed dramatically.  We’ve moved from a one-sided “push” model to a two-way conversation.  Whether you are a vendor or retailer, you must connect with your end user.  In this session we’ll discuss how to create a dialogue with your end user that converts them to fans, how to leverage social media ads to find new customers, and how to create partnerships where everyone wins.

Merchandising Difficult Items

presented by Kristen Ainscoe, Visual Merchandising Expert, Drexel University, ONO, KFA Consulting
on Sunday, August 14 at 8 a.m.

Merchandising equestrian products can be a challenge.  Horse and rider clothing and accessories aren’t bad, but what do you do with the non-sexy support items – brushes, curry combs, leather bits and bobs?  We’ll show you some creative ways to approach these items and then take on some of your own. Bring your most difficult item to merchandise and work with our expert to develop unique solutions on the fly. We will examine the coordination of physical space so that the right image is projected to the customer that will ultimately change a passive looker into an active buyer.

Thank you to our education sponsors, WhizBang! Retail Sales Academy and Espoma!

Espoma Education Sponsor


      WhizBang! Educational Sponsor Retail Academy


A Day of Education

(Friday, August 12, 2016, the day before the AETA International Trade Show)
Sponsored by: Hopper Expositions, Inc..


featuring Barbara Wold

Meet the Millennials: The Customers to Change It All - 3:00 - 4:30 PM

To sell to any audience, you have to understand it. Discovering how its members think, act, and purchase is only the first step to finding new opportunities to engage with them.

Strategies for a Changing Business World - 6:00 - 7:30 PM

The ideas and tips in this valuable presentation are real-world solutions to the challenges faced every day in these new changing times.

Friday, August 12 starting at 3 p.m.
Hall E of The Greater Philadelphia Expo Center

Only $50 to attend!
Click here to reserve your seat