More consumers than ever before are sharing their good and bad shopping experiences on Internet review sites.
Welcome, New AETA Members!
Click here to see the list of AETA's newest members.
Practical Information from AETA Education Translates to ROI
From knowing how much floor space to devote to products in your store to understanding “butt brush” and product placement, retailers got a new perspective and lots of great information to take back to their stores during the AETA Education sessions at the January Trade Show.
“She encouraged us to take a fresh look at our stores through the eyes of your our customers,” says Hope Birsh, who attended the education offerings by Anne Cecil and other presenters at the Trade Show earlier this year.
Click here to READ MORE about Hope’s take-away from the sessions
Take Your AETA Membership to the Next Level… Get Involved!
Are you interested in helping your professional trade association? Even if you can only offer a few hours of your time, we want your involvement. This is your association, and you have an opportunity to influence AETA’s direction and improve the value of what you receive.
There are a number of volunteer opportunities. You can be a member of the Communications, Education, Membership or Trade Show Committees. In addition to conference calls, committee members email each other to communicate. The average amount of time committee involvement should take is 1-2 hours each month. The more volunteers we have on committees, the more successful we will be as an association.
If you would like to help AETA achieve its goals, please complete this Willingness to Serve Form. We would love to have you participate!
The AETA Board of Directors met for their annual strategic planning session and are pleased to announce they adopted a new Mission Statement. The Board is excited to share this new mission with the membership:
The American Equestrian Trade Association’s mission is to unite and advance the community of equine trade businesses by delivering education, trade shows and services designed to sustain, support and grow a strong equestrian industry marketplace.
Knowing When and How to Reach Out to the Media
Earned media is some of the best kind of PR your business can have. It gives you credibility and is free. Earned media is generated when you do or have something worth sharing. You don’t create it or buy it – in essence, it is information that is truly newsworthy.
Your best chance at getting earned media (news coverage) is if the information you are sharing is newsworthy. Of course, what’s newsworthy is at the editor’s discretion and can often be trumped by other news and events in the marketplace. When reaching out to the news media, ask yourself these simple questions to determine, “What’s newsworthy?”
Click here to READ MORE about creating a press kit.